The new logo is truly...non-inspiring. I was just on the school's quest website, and there was the new logo, staring back at me unapologically for its boldness and plainness. For those who don't know or haven't seen it yet, go to the UWaterloo's main site and take a look at the top banner. Waterloo, I understand that you are trying to rebrand the school as new and innovative, but the new logo is truly not a true representation of our school. Although we are not an OLD university, we are still over fifty years old and an UNIVERSITY. Our new logo makes us look like...an arts college. I kid you not. It is in league with Centennial College's logo and marketing campaign. I assume being seen as an art college cannot be the goal of your campaign; afterall, we are known for math and engineering. The new logo speaks nothing of our heritage, our history, or our academic prowess. It is bland and uninpiring. Please change it to something that incorportates our traditions, we miss our rampant lions and touch of gold.
One small sign of resistance seems to be the website title icon. Teheehehee, it's still the old one with the shield. Did the IT support people forgot about it, the graphic designers still haven't come up with a new icon, or the IT support don't know how to change it? Either way, there it is, one last small remement of the University of Waterloo that I applied for and set my heart on attending.
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